Total Contacts: Represents the number of unique people (phone numbers) that have been on the lists of campaigns sent in the date period selected in the filters (default last 30 days).

Successful Sends: Represents the number of conversations that have been started in the selected date period. Clarification 1: This number will be different from the one obtained in the "General Report" with the outbound filter, since in the "general report" we measure started conversations and many campaigns (of any type) are sent on an ongoing conversation, that is, open. Generating that in all "Outbound" reports these cases will be counted as "Successful Sends" but not as a new "conversation started" since it was sent over an open conversation. As a result, we will always observe a higher number of "successful sends" within the "Outbound" reports than of the "Conversations started" metric in "General Report" even if it has the same campaign filters.

Clarification 1: This number will be different from the one obtained in the "General Report" with the outbound filter, since in the "general report" we measure started conversations and many campaigns (of any type) are sent on an ongoing conversation, that is, open. Generating that in all "Outbound" reports these cases will be counted as "Successful Sends" but not as a new "conversation started" since it was sent over an open conversation. As a result, we will always observe a higher number of "successful sends" within the "Outbound" reports than of the "Conversations started" metric in "General Report" even if it has the same campaign filters.

Assigned: Represents the number of conversations that are then assigned to an agent.

Sales: Represents the number of conversations that were classified with a sales-type classification.

Template sending per day: Number of templates sent per day by agents. Clarification 1: Maximum last 60 days in the visualization

Clarification 1: Maximum last 60 days in the visualization

Conversion funnel: Represents the number of conversations that went through each stage of the process. Clarification: There is a possibility that in the "Outbound summary" report there are more conversations assigned to an agent than read and answered even though they are in previous steps in the funnel. This occurs because in individual template submissions there is no information on whether it was read or answered, but there is information on assignment. In all other Outbound submissions, it behaves like a traditional funnel.

Most used templates: allows you to see and compare the templates sent by agents, in contact volume and performance in views, answered, assigned and sales (number and percentage)

Distribution by last classification: Number of times each type of classification has been used by group.

Classifications Summary: Number of times each classification has been used and the type to which it belongs (Positive End / Negative End). Considers only the assigned and classified conversations.