Send date: Date on which the campaign was sent.

Channel: Shows both the platform and the associated phone number. Ex: WA +504273890583Possible platforms: (WA whatsapp, FB facebook, IG instagram, WEB web plug in, TW twitter)

Possible platforms: (WA whatsapp, FB facebook, IG instagram, WEB web plug in, TW twitter)

Last status

Campaign name: Name of the campaign, whatever its type (flow, template, webhooks, etc.)

Typification type:Positive endNegative endSelf-management end (bot)AutomaticFollow-upSelf-management follow-up (bot)

Positive end

Negative end

Self-management end (bot)

Automatic

Follow-up

Self-management follow-up (bot)

Typification:Name of the conversation's typification.Note 1: If there is more than one typification in the conversation, only the last one will be displayed.

Note 1: If there is more than one typification in the conversation, only the last one will be displayed.

Total Contacts:Represents the number of unique people (phone numbers) who have been in the lists of campaigns sent in the period of dates selected in the filters (default last 30 days).

Successful Sends:Represents the number of conversations that have been started in the selected date period.Clarification 1: This number will be different from that obtained in the "General Report" with the outbound filter, since in the "general report" we measure conversations started and many campaigns (of any type) are sent on an ongoing conversation, that is, open. Generating that in all "Outbound" reports these cases will be counted as "Successful Sends" but not as a new "conversation started" since it was sent on an open conversation. As a result, we will always observe a higher number of "successful sends" within the "Outbound" reports than of the "Conversations started" metric in "General Report" even if it has the same campaign filters.

Clarification 1: This number will be different from that obtained in the "General Report" with the outbound filter, since in the "general report" we measure conversations started and many campaigns (of any type) are sent on an ongoing conversation, that is, open. Generating that in all "Outbound" reports these cases will be counted as "Successful Sends" but not as a new "conversation started" since it was sent on an open conversation. As a result, we will always observe a higher number of "successful sends" within the "Outbound" reports than of the "Conversations started" metric in "General Report" even if it has the same campaign filters.

Assigned:Represents the number of conversations that are then assigned to an agent.

Sales:Represents the number of conversations that were typified with a sales-type typification.

Sends per day:number of templates sent per day for template-type campaignsClarification 1: Maximum last 60 days in the visualizationClarification 2: The trend line is shown in dashed lines of the selected period.

Clarification 1: Maximum last 60 days in the visualization

Clarification 2: The trend line is shown in dashed lines of the selected period.

Conversion funnel:Represents the number of conversations that went through each stage of the process.Clarification:There is a possibility that in the "Outbound summary" report there are more conversations assigned to agents than read and answered even though they are in previous steps in the funnel. This occurs because individual template sends do not have information on whether they were read or answered, but do have assignment information. In all other Outbound sends, it behaves like a traditional funnel.

Performance by campaigns:Allows you to visualize and compare performance using the main metrics of the campaigns.

Distribution by last typification:Number of times each type of typification has been used per group.

Typification Summary:Number of times each typification has been used and the type to which it belongs (Positive End / Negative End). Considers only assigned and typified conversations.