Send Date: Date the campaign was sent.

Channel: Shows both the platform and the associated phone number. Ex: WA +504273890583Possible platforms: (WA whatsapp, FB facebook, IG instagram, WEB web plug in, TW twitter)

Possible platforms: (WA whatsapp, FB facebook, IG instagram, WEB web plug in, TW twitter)

Campaign name

Last status: Last status of the campaign, which can be filtered by:DeliveredSentFailedReadAnswered

Delivered

Sent

Failed

Read

Answered

Typification type:Positive endNegative endSelf-management end (bot)AutomaticFollow-upSelf-management follow-up (bot)

Positive end

Negative end

Self-management end (bot)

Automatic

Follow-up

Self-management follow-up (bot)

Typification:Name of the conversation's typification.Note 1: If there is more than one typification in the conversation, only the last one will be shown.

Note 1: If there is more than one typification in the conversation, only the last one will be shown.

Flow label: lists the labels that the flow has

Total Contacts: Represents the number of unique people (phone numbers) who have been on the campaign lists sent in the date range selected in the filters (default last 30 days).

Successful Sends: Represents the number of conversations that have been started in the selected date range.Clarification 1: This number will be different from the one obtained in the "General Report" with the outbound filter, since in the "general report" we measure conversations started and many campaigns (of any type) are sent on an ongoing conversation, that is, open. Generating that in all "Outbound" reports these cases will be counted as "Successful Sends" but not as a new "conversation started" since it was sent on an open conversation. As a result, we will always observe a higher number of "successful sends" within the "Outbound" reports than of the "Conversations started" metric in "General Report" even though it has the same campaign filters.

Clarification 1: This number will be different from the one obtained in the "General Report" with the outbound filter, since in the "general report" we measure conversations started and many campaigns (of any type) are sent on an ongoing conversation, that is, open. Generating that in all "Outbound" reports these cases will be counted as "Successful Sends" but not as a new "conversation started" since it was sent on an open conversation. As a result, we will always observe a higher number of "successful sends" within the "Outbound" reports than of the "Conversations started" metric in "General Report" even though it has the same campaign filters.

Assigned: Represents the number of conversations that are then assigned to an agent.

Sales: Represents the number of conversations that were typified with a sales-type typification.

Sends per day: Number of templates sent per day for flow-type campaigns.Clarification 1: Maximum last 60 days in the visualizationClarification 2: The trend line in dashed lines of the selected period is shown.

Clarification 1: Maximum last 60 days in the visualization

Clarification 2: The trend line in dashed lines of the selected period is shown.

Conversion Funnel: Represents the number of conversations that went through each stage of the process.Clarification: There is a possibility that in the "Outbound summary" report there are more conversations assigned to an agent than read and answered even though they are in previous steps in the funnel. This occurs because in the sending of individual templates there is no information on whether it was read or answered, but there is on assignment. In the rest of the Outbound sends, it behaves like a traditional funnel.

Performance by campaigns: Allows you to visualize and compare performance using the main metrics of the campaigns.

Distribution by last typification: Number of times each type of typification has been used per group.

Typification Summary: Number of times each typification has been used and the type to which it belongs (Positive End / Negative End). Only considers assigned and typified conversations.

First option chosen: Shows us the options chosen by the customer in the first "Evaluate" type option within flowbuilder.Clarification: Soon it will be necessary to select in flowbuilder which is the question that you want to visualize the options chosen in reporting since not always the first one is the most important and you can enter the flow through different parts.

Clarification: Soon it will be necessary to select in flowbuilder which is the question that you want to visualize the options chosen in reporting since not always the first one is the most important and you can enter the flow through different parts.

Flow completion: Shows us the number of conversations with their end type.Assign to agentAbandonment (the client stops answering the bot and the flow does not assign or end the flow)End of flow (flowbuilder end of flow element)

Assign to agent

Abandonment (the client stops answering the bot and the flow does not assign or end the flow)

End of flow (flowbuilder end of flow element)

Flow typification route: Shows the number of times that typification was passed through in the flow. It would be a "Typification funnel"

Flow label route: Shows the number of times that label was passed through in the flow. It would be a "Label funnel"

Last message before abandonment: Shows which is the last message shown to the client before abandonment in the bot.