Greater assertiveness in bot responses through keyword training: The native WhatsApp button allows users to contact you more directly and redirect directly to the option that caught the customer's attention in the ad, instead of starting from the beginning of the conversational flow. For example: the user views the ad for a vehicle model and wants to obtain financing information. It would be frustrating for the user, for example, to click on that ad and instead of seeing the information they are looking for, enter the bot's welcome menu, starting the interaction from scratch. In this way, by training keywords and linking them to Facebook Ads, the user will find the desired information and, as a result, the conversion into sales will be more prosperous.

Traffic source tracking: In the Detailed Origin and bots report, selecting Facebook in the Origin detail filter, you will be able to see the specific words by which a lead is entering through Facebook ads.

Step 1: In the Meta Ads Manager, in the Campaigns section, select a campaign with a native button that has the interaction button activated and where the traffic goes to WhatsApp messages.

Step 2: In Ads, you must configure in Message Templates the keyword that is trained in the Atom flow that activates the message flow, in this case it is the following question:

Step 3: the audience that clicks on the ad, since it has the keyword configured in Atom, this will start the beginning of the flow and the interaction with the customer.