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How to set up a Click to WhatsApp Ad on Meta and direct it to Atom

In this opportunity, we explain how to configure a Click to WhatsApp Ad on Meta that directs conversations to Atom. Atom will be able to identify that it is a specific ad, allowing you to obtain specific and detailed information.

Below, we guide you step by step so you can do it easily!

1. Create the Ad in the Facebook Ads Center

Go to theAds Centerin your Facebook account.

Click onAdvertiseand select the optionGet more WhatsApp messages.

Configure the origin of the ad by selecting WhatsApp.

Customize the Predefined Message:This message will be key for Atom to identify the origin of the lead.Example: Change the generic message and add one with akind of keywordthat is easy to identify, such as: "Hello. Can I get more information about Atom's artificial intelligence?".

This message will be key for Atom to identify the origin of the lead.

Example: Change the generic message and add one with akind of keywordthat is easy to identify, such as: "Hello. Can I get more information about Atom's artificial intelligence?".

Complete the ad settings:Define thebudget, thetarget audienceand thelaunch momentof the ad.

Define thebudget, thetarget audienceand thelaunch momentof the ad.

- Go to theAds Centerin your Facebook account.
- Click onAdvertiseand select the optionGet more WhatsApp messages.
- Configure the origin of the ad by selecting WhatsApp.
- Customize the Predefined Message:This message will be key for Atom to identify the origin of the lead.Example: Change the generic message and add one with akind of keywordthat is easy to identify, such as: "Hello. Can I get more information about Atom's artificial intelligence?".
- This message will be key for Atom to identify the origin of the lead.
- Example: Change the generic message and add one with akind of keywordthat is easy to identify, such as: "Hello. Can I get more information about Atom's artificial intelligence?".
- Complete the ad settings:Define thebudget, thetarget audienceand thelaunch momentof the ad.
- Define thebudget, thetarget audienceand thelaunch momentof the ad.
- Click onSave.

When customers click on the WhatsApp button in the ad, the predefined message with the keyword will be sent automatically, allowing Atom to identify it.

2. Configure Atom to Identify the Origin of the Ad

Go toSettings &gt; Platform &gt; Botsin Atom.

Within the first componentEvaluate Response:Add a new branch to configure the message body to contain the keyword defined in the predefined message of the ad.

Add a new branch to configure the message body to contain the keyword defined in the predefined message of the ad.

Add tags or typifications to identify these clients.Activateautomatic remarketing campaignsto interact with them in a personalized way.

Add tags or typifications to identify these clients.

Activateautomatic remarketing campaignsto interact with them in a personalized way.

- Go toSettings &gt; Platform &gt; Botsin Atom.
- Edit the bot associated with this flow.
- Within the first componentEvaluate Response:Add a new branch to configure the message body to contain the keyword defined in the predefined message of the ad.
- Add a new branch to configure the message body to contain the keyword defined in the predefined message of the ad.
- Add tags or typifications to identify these clients.Activateautomatic remarketing campaignsto interact with them in a personalized way.
- Add tags or typifications to identify these clients.
- Activateautomatic remarketing campaignsto interact with them in a personalized way.

Always remember tosave and publish the bot changesand verify that it is connected to the WhatsApp channel.

With these steps, you will have your ad configured in Meta and Atom, optimizing the management of leads from your ads.

How to set up a Click to WhatsApp ad on Meta and have it directed to Atom.

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How to set up a Click to WhatsApp ad on Meta and have it directed to Atom.

How to set up a Click to WhatsApp Ad on Meta and direct it to Atom

In this opportunity, we explain how to configure a Click to WhatsApp Ad on Meta that directs conversations to Atom. Atom will be able to identify that it is a specific ad, allowing you to obtain specific and detailed information.

1. Create the Ad in the Facebook Ads Center

2. Configure Atom to Identify the Origin of the Ad

Ready!