In this article we will explain what a campaign flow is, how to create it, and what you should keep in mind to publish it correctly on your platform.
🗺️ What is a flow in Atom?
A flow in Atom is a visual map or diagram that automates the responses of your AI Agent (virtual assistant). Its main objective is to facilitate the management of frequent customer inquiries, guiding them through an interactive journey efficiently and without constant human intervention.
🛠️ How to create a campaign flow?
To begin designing your automation, follow these steps:
Enter the side menu and go to the Campaigns > Flows module.
Click the Create Flow button.
Choose the type of creation that best suits your needs at that moment:
From scratch: Design the journey manually using the blank canvas, relying on initial triggers such as WhatsApp Templates or Webhooks.
With a preset flow: Speed up your work using pre-configured templates tailored to different industries (automotive, financial, educational, real estate, etc.).
🔗 Note: If you want to delve deeper into each method, you can internally consult the articles "Create your campaign flow from scratch" and "Create your preset flow from scratch"
🚀 How to publish a flow?
Once you have finished building your journey in the Flowbuilder, you must publish it so that it is operational and can be used in a real campaign.
✅ Checklist before publishing
To avoid errors on the platform, strictly verify that:
All components are correctly connected by an interaction line.
Each and every branch of the journey leads obligatorily to an End of Flow component or to an Assignment to an agent/group.
📝 Publication steps
Click the Publish Flow button located in the editor interface.
Assign a maximum lifetime for the flow (the time window in which the bot will wait for customer responses).
Confirm the action by clicking Publish.
💡 Important rules about "Lifetime"
When assigning the time in step 2, the system is governed by these automatic rules:
If your flow is direct and has no branches with the "Wait Time" component, the system will assign a default lifetime of 1 hour.
If you added wait times in the flow, the system will automatically add them up and suggest a lifetime appropriate to that total duration.
Restriction: For security reasons, you will not be able to manually assign a time that is less than the one suggested by the system.
Your campaigns are ready to take off! 🚀
By mastering the creation and publication of flows, you have the power to automate conversations at scale. Always verify your connections, adjust your wait times, and launch incredible experiences for your customers. ✅