Once you complete the process of connecting the WhatsApp channel, we will begin to structure the design of the outbound campaign that we want to use.

💡Get to know our campaign module, understand the scope, and let's start creating your campaign.

Let's start with creating the campaign.

The first thing we must do is create the Template Message that must be approved by WhatsApp before sending.

Template Messages for Official WhatsApp are specific message formats that companies use to send notifications or messages related to customer service to people who have agreed to receive them. Messages can include appointment reminders, shipping information, problem resolutions, or payment notifications.

What is the importance of Message Templates? After a period of 24 hours without receiving any response from a customer, WhatsApp does not allow you to continue sending messages, since according to its established policies, spam must be avoided at all costs. This is where the importance of templates lies, as they function as preloaded messages that can be sent to the client after this period in order to resume the attention that was being provided.

In thisarticlewe teach you how to create a message template

Let's start by learning what the campaign module in Atom is and how to use each sub-module that is there. The Campaign module is the tool that allows you to implement your strategies for offering products and services to your clients through the sending of templates in a massive and organized manner.

In this module you can create mailing lists, mass message campaigns and response flows. In this section you will find 3 submodules that are:- Campaigns- Lists- Flows

Learn more about theCampaign Module

Once you understand the scope of the campaign module and have defined the campaign you want to send, let's start with the step by step process for execution:Create a list:Lists contain all the clients to whom you want to send the previously defined message. They can be created from existing clients in Atom or imported from a .CSV file.

Herewe explain how to create a new list.

You can create several Campaigns for the mass sending of templates to different target audiences, according to the needs of the business.

Campaigns are of two types:Templates:Template type campaigns are those that we use for the mass sending of a message (Template Message).Flows:Flow type campaigns are those that we use to send a template (Template Message) that will later trigger an automated process by the bot, before assignment with an agent.That is to say, template campaigns are focused on sending notifications in which a short response from the client is expected, while Flow campaigns are expected to capture information in an automated way by the bot according to the response selected by the client.Herewe explain how to create a campaign of both types

If the campaign you want to send contemplates a flow, review this article to teach you how you shouldcreate a flowand if the flow contemplates any integration with aWebhookherewe explain the details and how to configure

We are now ready to execute the first campaign.