In this article, we will explore some tips on creating and troubleshooting WhatsApp templates.

Tip 1: ❌ Emojis in the header ❌

Avoid using emojis in the header of your templates to avoid errors.

Tip 2: Do not duplicate the names of your templates, even if they are inactive!

Template names should not be repeated even if they are inactive as they go through Meta review and when trying to create it, it is validated that it exists in Meta and creation does not proceed.

Tip 3: Deactivated templates cannot be sent to customers

If the templates were deactivated for any reason, they cannot be sent to the customer. Possibly Meta detected some anomaly in them, possible spam or users provided negative feedback about it. To reactivate the template it will be necessary to duplicate the template and recreate it.

In the event that the template has been deactivated due to customer feedback, we recommend that you review the customer base to send the information to customers who have shown interest in the product/service.

Tip 4: Check the status of your template and if it remains "pending", keep the following in mind:

If the template status indicates "pending", it is an unusual behavior and occurs when a template is edited or when it is being reviewed by Meta. If it occurs for a long time, resume the campaign. If it subsequently remains in process, Meta has probably deactivated it for considering it negative for your clients (spam, offensive or abusive language, negative reports from your clients). In these cases, you must duplicate the template and re-run the campaign taking into account the necessary corrections so that this does not happen again.

Tip 5: Keep in mind that template buttons cannot redirect to Whatsapp.

Meta has imposed restrictions on the use of direct links, so keep this in mind when creating your templates.

When writing your templates we add the following tips:

Keep it Brief and Clear: WhatsApp templates should be concise and easy to understand. Avoid using complicated jargon or long sentences that could confuse the user.

Personalize the Message: Use personalization parameters to make the message feel more personal. This could include the user's name or specific details of their previous interaction with your business.

Be Relevant and Contextual: Make sure the content of the template is relevant to the user and related to their previous experience or interests. This will increase the likelihood that the user will interact with the message.

Offer Value: Provide useful information or special offers that are relevant to the user. This can include product updates, appointment reminders, or exclusive promotions.

Respect Privacy Rules: Make sure to get the user's consent before sending them messages via WhatsApp. Always respect privacy regulations and WhatsApp policies to avoid legal issues.

Be Professional: Maintain a professional tone in your messages, especially if you are using WhatsApp Business to communicate with customers. Avoid informal, extremely commercial, or unprofessional language. Your reputation could be affected by feedback from your customers with bad ratings.

Include a Call to Action (CTA): Motivate the user to take a specific action, whether it's visiting your website, making a purchase, or scheduling an appointment. Make the CTA clear and easy to follow.