⚖️ Campaigns: Landing Page vs. WhatsApp Flows
We propose a practical scenario for you to decide which tool best fits your strategy needs.
📉 Practical Scenario: Registration Campaign
If you want to invite your users to register for an event, course, or perform a specific action, there are two main paths:
Direct them to an external landing page (Website).
Use a native WhatsApp Flows form.
🔧 Option 1: Template with Link to External Landing Page
This option allows you to send a mass message that includes a button. When clicked, the customer is redirected to a specific URL on your website.
How to configure it in Atom?
Go to Settings > Messaging > Templates.
Select the number where the template will be registered and click create.
Add the URL of your landing page in the message component (Example:
https://midominio.com/registro-evento).Save and send the template for Meta approval. Once approved, you can use it as the initial message of your campaign.
🔄 Option 2: WhatsApp Flows Form
If your main goal is to collect simple data without removing the user from WhatsApp, Flows are the ideal option. They allow you to display interactive forms directly in the chat.
Ideal use cases:
Simple event registration.
Collection of basic data (name, email, phone).
Specific requests within the conversation.
🚧 Flows Considerations: You can create them directly in Atom or in Meta (replicating them later in Atom). Like templates, they require prior approval from WhatsApp.
📊 Quick Comparison: External Landing Page vs. WhatsApp Flows
Feature | 🌐 External Landing | 📱 WhatsApp Flows |
User stays in WhatsApp | ❌ No | ✅ Yes |
Access | ✅ Yes (Button in template) | ❌ No (Special component) |
Complex forms and validation | ✅ Yes (Depends on your web) | ❌ Limited to Flow fields |
Visual customization and branding | ✅ Total (Web design) | ❌ Limited to WhatsApp environment |
External integrations (CRM, ERP) | ✅ From the site | ⚠️ Possible, but requires extra configuration |
User friction | ⚠️ High (Leaves the chat) | ⚡ Low (Stays in WhatsApp) |
Configuration level | 🟢 Simple (Template with link) | 🟠 More complex (Requires Flow in Meta) |
Campaign sending | ✅ Yes (As initial template) | ✅ Yes (If approved and linked) |
🎯 Atom Recommendations based on your needs
👉 Use an external landing page if:
You need elaborate forms or strict data validation.
You require highly customized design with your brand's branding.
You have external integrations or payment gateways handled from your website.
👉 Use a WhatsApp Flow if:
You want to collect simple data quickly.
You prefer the user not to leave the chat (reduces friction and increases initial response).
You don't need complex visual or logic features.
⚠️ Important Technical Considerations
Unique names: Template names should never be repeated, even if an old template is inactive or deleted. Meta strictly validates that no duplicate exists in its database.
Be careful with emojis: Avoid placing emojis in your template header, as this is usually grounds for automatic rejection by Meta. Use them sparingly in the message body.
Perfect conversion depends on the right tool! 🚀
If you're looking for immediacy and want to prevent customers from getting distracted by leaving WhatsApp, Flows are your best allies for capturing leads. But if you need to validate complex data or display your branding at 100%, the Landing Page remains the undisputed queen. Analyze your objective, choose your path, and let registrations begin! ✅