Code #131049 indicates that Meta blocked the sending of a marketing template message because the user reached their limit for receiving this type of message.

This limit is dynamic and applies per end user, not per company. Its objective is to protect people's experience and prevent them from receiving too many promotional messages in a short period.

⚠️Important: This error is not related to a problem with the account, the WhatsApp number, or the template that is being sent. It is associated with the user's behavior and recent activity.

Official Meta documentation:

Error codes: https://developers.facebook.com/documentation/business-messaging/whatsapp/support/error-codes

Marketing message limits per user: https://developers.facebook.com/documentation/business-messaging/whatsapp/templates/marketing-templates/per-user-limits

The error may appear when:

The user received several marketing messages from the company in a short period.

The user received marketing messages from different companies.

Meta detects that, based on the user's recent interaction, it is appropriate to temporarily limit the sending of promotional messages.

💡 Limits are not fixed or public. Meta adjusts them dynamically based on the behavior of each user.

It is not possible to accurately predict when this restriction will be activated.

If this code is displayed when trying to send a marketing template, it is recommended to follow the following instructions, aligned with the official Meta documentation:

You should avoid resending the message at the same time, as the action will return the same error again.

Meta recommends waiting a minimum of 24 hours before attempting to send the template again.

⚠️ Retries performed before that period will return the error again, given that the limit may remain active for different time intervals.

It is not recommended to apply staggered intervals (for example: 2 h, 4 h, 8 h).

This approach is not effective, as the limit may remain active for more than 8 hours and vary for each user.

A key strategy to reduce this type of blocking is to encourage active user interaction.

When the user responds to a message, a 24-hour support window opens. During that period:

It is possible to send messages within the active conversation.

These messages are not considered marketing templates.

They do not impact the marketing limit per user.

💡 It is recommended to design marketing campaigns with calls to action that encourage a response (for example: confirm attendance, choose an option, or request more information). This helps generate active conversations and reduces dependence on new promotional templates.

Segment mailings and avoid repeatedly impacting the same user in a short period.

Analyze the frequency of marketing campaigns.

Prioritize the quality and relevance of the message over the quantity.

Monitor errors in shipments to detect patterns.

Not directly. The error applies at the end user level, not as a penalty to the number or account.

However, sending excessive marketing messages can negatively impact user interaction, which in the long term could affect the overall performance of campaigns.

No. The limit is managed automatically by Meta and cannot be modified from Atom or from the account settings.

No. It is dynamic and depends on the behavior and recent interaction of each user.