Billing Metrics
This report is designed to show the billed conversations of each client and estimate projections.
Clarification: Billed conversations are established by Meta, which have 24-hour windows. They differ from the other reports in ATOM, since in those, conversations depend on closing by typification (by agent or automatic), without a time limit.
Filters
Conversation start date: Date on which the conversation starts in Meta, the date on which the invoice applies.
Channel: associated phone line
Metrics Tab
Contacts: represents the number of unique people (phone numbers) who have started at least one conversation in the selected date range.
Billed conversations: Number of conversations counted by Meta within the date range selected in the filter, which will be considered for monthly billing.
Monthly projection: Projection calculations based on the remaining days of the current month, based on average daily consumption. Only applies to the current month.
Accumulated and projected billed conversations per day: accumulated daily consumption graph to visualize the trend. The accumulation is divided monthly to observe how much the consumption will be at the end of the month, relying on the projected for the current month.
Billed conversations by origin: pie chart representing the percentage of conversations initiated by users or customers (inbound), and initiated by the company (outbound).
Billed conversations by group: table with opening by name associated with the company that assigns the origin of conversations to each one. The value without a group corresponds to conversations that were not assigned to agents.
Origin of billed conversations: table with more detail on the origin of the conversation. Billed conversations applies to the sum of conversations for that origin.
Keep in mind that:
Meta provides a daily consolidated view of conversations that were initiated by the company ("Outbound" in Atom) or by the user ("Inbound" in Atom) which will be seen in the section: "Billed conversations by origin". The Atom Billing report shows the percentage distribution of groups (Section: Conversations distributed by groups > Column "Distribution by group"). This percentage corresponds to the conversations in Atom that are considered finished because they have an assigned closing typification. For this reason, it is recommended to multiply this percentage with that of "Billed conversations by origin" provided by Meta.
It is important that all analyzes are after the end of the month, since the billing for current months is not yet closed.
Example of how to obtain the costs per area of the campaigns generated
In the General Report select the Traffic Source tab> Section: Conversations Started by origin type, we can see by day what was the type of Origin of the conversations. In this way, costs can be associated with the different teams of a company according to the volume of daily conversations. In the Service Level report, it can also be viewed by group.
To know the campaign costs by area of the company
We suggest attributing the associated costs according to the campaign and/or channel managed by a certain team in your company. In the Outbound Report, in the Detailed tab > Section: General detailed outgoing summary, we will filter by period ended, for example, last month.
We will download the Detailed report and see which campaign generated a certain number of conversations (Number of sent), where the name and type of Campaign will appear, among other data.