Why doesn't my template with a link button appear in my campaign flow?
In this article you will find:
Why are templates with a link button not ideal?
Recommended options for your campaign flows
Templates with a link button are not recommended for campaign flows because they interrupt the continuous interaction between the user and the flow, affecting their effectiveness. Below, we explain the reasons and available alternatives.
Why are templates with a link button not ideal?
These templates redirect the user to an external page, which disconnects the flow from the user's responses and actions. This makes it difficult to track and personalize the experience, key elements for the success of a campaign flow, since campaign flows depend on the interaction and tracking of user responses.
Recommended options for your campaign flows
1. Templates with quick response buttons
These allow the user to select options without leaving the flow, ensuring continuity and traceability.
2. Simple templates without buttons
These are ideal for offering information or inviting the user to interact directly
In summary, to maintain the coherence and effectiveness of your flows, use templates that encourage direct interaction and follow-up, such as quick response or simple templates without buttons. Templates with a link button are not compatible because they redirect the customer to an external WhatsApp point, and it is not possible to track what happens after this.