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How to integrate WhatsApp and HubSpot with Atom

Learn how to connect your HubSpot account with WhatsApp through Atom. Discover how to automate your responses, synchronize your customer information, and boost your sales by having everything under control in one place. 🚀

Hello! First of all, we want to congratulate you on making the best decision by integrating Atom into your HubSpot account. We are confident that it will be a strategy that gives you all the visibility and traceability to keep your business and customer information always updated and in one place.

The following guide will show you, in detail, everything you need to know about the native integration of Atom + HubSpot. From the steps to follow to configure your account, to the practical implementation of all functionalities.

We are here to help you grow and optimize the management of your company. If you have any questions, do not hesitate to contact the support team. We are always available for you.


Brief description of HubSpot

HubSpot's CRM platform includes the tools and integrations necessary to manage marketing campaigns, sales, content management, customer service, and operations. By unifying these areas, it promotes sales and optimizes your inbound marketing strategy.

It is a single platform that works on the same database and where you can find all functionalities in the same interface.

HubSpot Logo, symbol, meaning, history, PNG, brand

Where does Atom complement the integration with HubSpot?

There are many advantages you have when integrating your HubSpot account with Atom. Here we will tell you some of them:

  • Message automation with chatbot to respond 24/7 to all your channels.

If your company receives many conversations via WhatsApp and you cannot respond in time or prioritize them, with Atom you have an automation that allows you to respond to your customers in seconds, transfer them to an advisor, and follow up with them.

  • Automatic creation of qualified contacts

When a customer writes to you via WhatsApp or another conversational channel, Atom allows the creation of this contact within HubSpot automatically. The chatbot automatically qualifies your conversation and you can define whether it is qualified or not, to save the contact in your CRM. This way, you only save qualified contacts, they remain synchronized forever, and you don't lose any sales opportunities.

  • Synchronization of your contact properties to feed your CRM automatically

Atom's chatbot captures information from your customers and updates contact properties within HubSpot automatically, so that all your information captured via WhatsApp is automatically fed into your CRM, without losing visibility of each of your customers' buying journey.

  • Sending WhatsApp campaigns with automated follow-up

Atom allows you to manage mass campaigns of more than one message in minutes and automatically respond to thousands of customers, without worrying about your agents becoming overwhelmed by receiving many responses. With Atom you have a complete module for managing and tracking your campaigns, knowing your results in real time.

  • You don't need prior approval for message sending

When your database has not subscribed to the WhatsApp channel in HubSpot, it is difficult to communicate with them. With Atom you can communicate with your customers and prospects by sending mass messages without the need for subscription.

  • Include WhatsApp chatbot in your HubSpot Workflows

Complement communication with your customers via WhatsApp. Include WhatsApp chatbots in Workflows and track your business processes automatically. Recover abandoned carts, send notifications, schedule appointments, all automatically.


Integrating Atom to my HubSpot account

Integrating Atom to your HubSpot account is very easy, however, before doing so, it is important that you keep in mind some points before performing the integration:

1. You need administrator permission in HubSpot

To be able to perform the installation with your account, it is necessary that your profile in HubSpot be an administrator.

2. Payment for platform use

The integration of Atom with HubSpot is completely free, however the use of Atom has a cost. Contact an advisor to learn about plans and advantages of each one according to your company's needs. The Atom application can be found in the HubSpot Marketplace.

Once we have the necessary permissions and the platform payment has been made, we can proceed. Enter this article to learn the step-by-step process of integration between Atom and HubSpot. (Integrate HubSpot and Atom in a few clicks!)

WhatsApp + HubSpot connected with Atom, the most complete integration on the market


Take your CRM to the next level! 🚀

By integrating WhatsApp with HubSpot through Atom, you stop losing opportunities due to lack of follow-up. Now you have the power of Atom's automation combined with HubSpot's organization. Configure it today and see how your database grows intelligently! ✅

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