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How to create voice campaigns in Atom

Learn how to create voice campaigns in Atom. Discover how to configure your AI agent, select Twilio channels, and schedule staggered mass calls to automate notifications, promotions, or reminders. 🚀

🎙️ How to create voice campaigns in Atom

Voice campaigns allow you to send automated calls to your customer lists using an AI voice agent previously configured in Atom. This format is ideal for high-impact mass notifications, exclusive promotions, or appointment reminders.

⚠️ Important: Currently, voice campaigns run exclusively through Twilio channels. WhatsApp requires additional permissions that do not allow automatic mass call sending, so traditional telephone infrastructure is used to ensure delivery.

📍 Where do I find voice campaigns?

In the left sidebar menu of Atom, navigate to: Campaigns > Create campaign > Voice (outbound call)

On the main creation screen, the platform allows you to choose between three strategic modalities:

  • Template: To send predefined text messages (WhatsApp).

  • Flow: To trigger automated chat conversations (WhatsApp).

  • Voice: To initiate automated calls with your AI voice agent (Twilio).

🛠️ Step-by-step guide to create a voice campaign

Configuring your phone campaign is very simple. Follow these steps:

1. Basic Configuration

Click on Create campaign and select the Voice option. Then, complete the Information section:

  • Campaign name: Assign a clear internal identifier (e.g., "Appointment Reminder - May").

  • Voice channel: Select an active Twilio number (you must have configured it previously in Settings > Calls > Twilio).

  • Customer list: Choose the database you want to call (CSV list or filtered).

  • Voice agent: Select the Artificial Intelligence agent that will execute the dialogue.

2. Execution

Define when you want the phones to start ringing:

  • Send now: Starts dialing immediately.

  • Schedule campaign: Schedule a start date and time to respect your audience's business hours.

💡 Note on execution: Mass calls are made in a staggered manner (one by one). For example, if you load a list of 1,000 customers, the system will process each call sequentially until the database is complete, ensuring the stability of your channel.

✅ Results Monitoring

Once the campaign starts, you can audit its progress in real time from Campaigns > Campaign list. The table will show you vital metrics:

  • Status: You will be able to see if the campaign is Pending, In progress, or Sent.

  • Funnel metrics: Number of customers included, messages/calls Sent, Received, Responded, and Failed.

  • Associated agent: Which AI is operating that line.

From the Actions menu (three dots ⋮) of each campaign, you have the vital option to Download results in Excel format to perform detailed analysis of who answered, who hung up, or which numbers bounced.

☎️ When to contact technical support?

The voice module is robust, but if you encounter any of these issues, our team is ready to help you:

  • Your Twilio channel does not appear in the dropdown list when creating the campaign.

  • Calls get stuck in "Pending" status without executing at the scheduled time.

  • No statistics or data are generated in the results table after the send is complete.

  • The voice agent establishes the connection, but does not execute the conversation correctly.

Give your brand a voice in bulk! 🚀

AI voice campaigns allow you to humanize contact and resolve repetitive processes without exhausting your contact center agent team. Configure your agent, select your list, and let Atom make the calls for you in a structured and staggered way. Get ready to hear how your conversions grow! ✅

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