🎠 What are Carousel Templates?
Carousel templates are one of the most dynamic and attractive options for presenting your products or services on WhatsApp. They allow you to show multiple options in a single message through scrollable cards, offering an interactive experience that significantly increases customer engagement and conversions.
Benefits for your business:
Attractive presentation: Captures attention visually.
Easy exploration: Improves navigation and user experience.
Space optimization: Shows plenty of information without overloading the chat with text.
Versatility: Ideal for catalogs, promotions, launches, and cross-selling.
📍 Where do I find and how do I create a Carousel?
To start designing your carousel, follow this path in the platform:
Go to the left sidebar menu and select Settings > Messaging > Templates.
Click the Create button.
Select Template from Scratch.
In the template type, choose the Carousel option.
🛠️ Card Creation and Editing Rules
When structuring your message, you must keep in mind the platform's operational limits and Meta's requirements:
Card Limits
Minimum: 2 cards. (If you only have 2, the delete button will be disabled).
Maximum: 10 cards. (Upon reaching 10, you cannot duplicate or add more).
File Specifications (Images)
To ensure optimal display on your customers' mobile devices, follow these suggestions when uploading multimedia content for your cards:
Allowed formats: JPG and PNG.
Maximum size: 5 MB per image.
Recommended resolution: 1280 x 763 px.
⚠️ Golden editing rule: It is essential to completely edit and configure the first card in order to enable changes in subsequent cards. The initial card will serve as a template or base for the rest.
🔘 Button Configuration
Each card you add to your carousel must be interactive. These are the rules you must follow:
Each card must have at least 1 button and a maximum of 2 buttons.
Quick reply: Maximum 25 characters of text.
Link Button (URL): Maximum 25 characters for visible text and 2000 characters for the web address.
Phone: Must have a valid dialing format.
🧩 Allowed Button Combinations
Not all buttons can be mixed in the same card. Check this table to know which combinations Meta will approve:
Button 1 | Button 2 | Does Meta allow it? |
Quick Reply | Quick Reply | ✅ Works |
Quick Reply | Link (URL) | ✅ Works |
Quick Reply | Phone | ✅ Works |
Phone | Phone | ✅ Works |
Phone | Quick Reply | ✅ Works |
Link (URL) | Quick Reply | ✅ Works |
Link (URL) | Link (URL) | ❌ Does Not Work |
Link (URL) | Phone | ❌ Does Not Work |
Phone | Link (URL) | ❌ Does Not Work |
🛑 Post-Approval Restrictions
It is vital that you carefully review your carousel before submitting it for review. Once the template is approved by Meta, the following restrictions apply:
❌ CANNOT: Add, delete, or reorder cards.
❌ CANNOT: Modify the visible text of buttons.
✅ CAN: Edit the header's multimedia file, variable fields selected in the message body, and modify internal button values (such as changing the destination URL while keeping the same button name).
💡 Clarification on Automations: Due to current technical limitations, carousel-type templates are not available for use in automated flows (Flowbuilder). Use them preferably for mass campaign sends.
Make your products stand out! 🚀
Mastering carousel configuration and respecting Meta's button rules will allow you to build interactive showcases directly in your customers' WhatsApp, driving your sales in an attractive way. ✅