Users who want to understand how many conversations are billed by Meta through Atom may have doubts when seeing differences with other platform reports. In addition, it is common to wonder if it is possible to visualize these costs by group or campaign, and how to obtain reliable monthly projections.

The Billing Metrics report shows the conversations counted by Meta for billing purposes. Unlike Atom's internal reports, which depend on the closing type (manual or automatic) and do not have a fixed time limit,Meta works with 24-hour windowsfrom when a user starts or the company sends a message.

This report allows you to:

See unique conversations started in a given period.

Check the number of conversations billed by Meta.

Estimate a monthly projection based on average daily consumption.

View charts of daily accumulated and distribution of origin (inbound/outbound).

Relate the information to groups, although with limitations explained later.

To access the report and analyze your metrics:

Go to Reports > Billing Metrics.

Select the desired date range and channel (line number).

In the Metrics tab, you will see:

Unique contacts.

Billed conversations.

Estimated monthly projection.

In the charts tab:

View the daily accumulated consumption.

Review the distribution by origin (user or company).

Consult the distribution table by group.

Keep in mind that to access this report, you must have Administrator permissions.

📌 If you want to estimate costs per group:

Although Meta does not provide traceability by group, you can make an estimate by following these steps:

Use the "Conversations distributed by group" section in the Atom report.

Take the percentage of participation of each group (according to closed conversations).

Multiply that percentage by the total number of billed conversations (data provided by Meta).

This approach can help you distribute costs internally.

📌 If you want to associate costs with campaigns:

Go to Outbound Report > Detailed tab > "Detailed General Outgoing Summary" section.

Filter by the closed month.

Identify the active campaigns and the number of conversations they generated.

Assign costs according to the channel or campaign managed by each team.

📌 To obtain the daily origin of conversations:

In the General Report, Traffic Source tab, access the "Conversations Started by Source Type" section.

Filter by day to see the type of origin.

This allows you to link daily volume with specific areas or campaigns.

🔸Can I see consumption distributed by group?Not precisely. Meta does not provide billing traceability by group, only a consolidated total. The percentages by group in Atom are based on the distribution of closed conversations (by typing), not on the exact number billed by Meta.

🔸 Precision when exporting data⚠️ Avoid applying automatic formats that round the values when downloading the reports. Values ​​less than 1% could be displayed as 0. It is recommended to export the files without format and use Excel or Google Sheets with custom decimal format.

🔸 Analysis at the end of the monthAlways perform the analysis once the month is closed, as Meta's data is progressively consolidated and may change during the current month.