Differences Between WhatsApp Business and WhatsApp API
In this article, we will tell you the differences that you need to know about these two types of WhatsApp formats and what benefits it has for your company.
Whatsapp Business vs. Whatsapp API: Types of Use
WhatsApp offers two types of services for businesses: WhatsApp Business App and WhatsApp Business API. Both help brands communicate with their customers, but there are key differences in their functionality.
WhatsApp Business is intended for basic customer service, being an easy and simple solution to manage when dealing with a minimal number of customers. Anyone who has their small business can download and use it and it is the perfect option for an SME that does not require complex processes.
Among the functions currently offered by this application are the following:
Business profile to display important information, such as address, email, and website.
Tags to organize your chats and messages to find them easily.
Messaging tools to respond quickly to your customers.
WhatsApp API goes further by providing a solution suitable for medium and large companies and developers who wish to integrate WhatsApp capabilities into their existing applications and systems. It is suitable for automating customer interactions and providing personalized services on a larger scale in a more controlled and measurable environment.
What advantages does WhatsApp API + Atom offer me over WhatsApp Business?
Greater Scalability - Sending mass campaigns: Instead of interacting one-on-one with your customers to tell them about your news, promotions or new products, through WhatsApp API linked to Atom, you can send campaigns to all your customers, segment them and then measure the result of your campaign in an accurate and effective way.
Better integration and personalization: It offers a high degree of personalization and allows deep integration with business systems through API. This provides more flexibility to tailor WhatsApp interactions to the specific needs of the company.
Message automation and Chatbots: Unlike WhatsApp Business, WhatsApp API allows you to automate messages and integrate chatbots into your conversations, generating a 24/7 conversational flow. The goal is that you can focus on more important milestones of your company and in parallel, keep your customers served in those questions they have regarding your business, making it more self-manageable. To speed up this functionality you can set predefined responses, use template messages, among others. You can also identify purchase intentions, perform lead segmentation, and perform automatic follow-ups.
Multi-agent support: WhatsApp API allows you to optimize responses to your customers, connecting all your advisors from the same WhatsApp number.
Metrics of your business: By linking WhatsApp API with Atom, you can strategically evaluate the interactions between the brand and customers and quickly visualize the conversations between your customers and advisors.
Why use WhatsApp API?
✅WhatsApp API allows you to handle a large number of conversations (up to 10 conversations per second, without latencies). Additionally, it allows you to integrate your chatbot (designed by Atom) depending on the use case and industry.
✅ WhatsApp API integrated with Atom is MultiAgent, which allows you to optimize responses to your customers, connecting all your advisors from the same WhatsApp number. ✅You will be able to be connected with your customers 24/7 assisted by a conversational chatbot. ✅Send automated and personalized messages via WhatsApp, massively and immediately using the Atom campaign module with lists that you can obtain from integrations to CRM such as HubSpot.
I want to request my WhatsApp API number, how do I do it?
⚠️ To use Atom we will need a WhatsApp API account, click here to know the details and what we need to activate it.
IMPORTANT: Once you convert your WhatsApp Business line to WhatsApp API, it is not reversible, that is, you will not be able to return to WhatsApp Business.