Introduction and Features of WhatsApp 📲
At Atom we explain: What is it and what types of accounts exist?
More than 2 billion people in more than 180 countries use WhatsApp, the instant messaging application that allows you to send messages and make calls in a simple, secure and reliable way, to stay in contact with friends, family and customers. Depending on the version, it is possible to send and receive a variety of multimedia files (text, photos, videos, documents and location), as well as make calls, in addition to having end-to-end encryption.
WhatsApp is designed to adapt to the needs of its users and companies, which is why it has three versions:
1. WhatsApp (Messenger)
The basic WhatsApp application is aimed at individual use, it allows anyone to have an account and make use of the basic and free features of the application, by simply downloading an account on their mobile device, they can start sending messages, sharing files and making calls immediately.
2. WhatsApp Business
This version of WhatsApp is designed and focused on small businesses in order to facilitate interactions with their customers, as it offers tools to automate, organize and respond quickly to messages. It is designed and works similarly to WhatsApp Messenger. The functions currently offered by this application include the following:
Business profileto display important information, such as address, email and website.
Labelsto organize your chats and messages to find them easily.
Messaging toolsto quickly respond to your customers
3. WhatsApp Business API
This version of WhatsApp is a different solution to the other two versions, the API version is designed for medium and large companies, it has advanced functionalities that allow businesses to be more powerful, have a greater reach to respond to more customers at the same time and in this way achieving the advancement of your business.
To connect to the WhatsApp API, companies use the services of third parties called Business Solution Providers (BSP) companies authorized by META, such as Atom.
Atom allows you to get all the functionalities of WhatsApp API, in addition to offering you another package of functionalities with which you will be able to take your business to the next level.
Why use WhatsApp API?
✅WhatsApp API allows you to handle a large number of conversations (up to 10 conversations per second, without latencies). Additionally, it allows you to integrate your chatbot (designed by Atom) according to the use case and industry.
✅ WhatsApp API integrated with Atom's MultiAgent, which allows you to optimize responses to your customers, connecting all your advisors from the same WhatsApp number.✅You can be connected with your customers 24/7 assisted by a conversational chatbot.✅Send automated and personalized messages via WhatsApp, massively and immediately using the Atom campaign module with lists that you can obtain from integrations to CRMs such as HubSpot.⚠️ To use Atom we will need a WhatsApp API account, press "Continue" to know the details and what we need to activate it.