How to Use Parameters in Your Flows to Improve the Quality of Your Communication with Customers
In this article, we'll tell you what parameters are for and how they can add personalization and agility to your conversations and flows.
What are parameters and what are they for?
Parameters are variables that allow you to insert personalized information into messages and workflows within different parts of the Atom platform. This allows your message to retain a personal touch, for example, when you configure a template, adapting the messages to the specific data of each customer or interaction. First, we must add the parameters in the messages, and then they will be replaced by real data at the time of the corresponding sending.
Where and how can I use them?
Parameters can be used in different Atom modules of the platform, such as the following:
Marketing or remarketing campaigns: You can address customers using their name or specific data, which increases the response and engagement rate.
Flowbuilder: Adding the parameters when, for example, they are already a registered customer, or for Inbound Flowbuilder when you need to save the fields for their initial registration. You can also send information stored in Atom to your CRMs and/or internal management systems via HTTP.
Automated Tasks: when sending information through HTTP request.
Message templates
Quick Replies
WhatsApp Flows
Atom's own APIs for Customer and Template management
A common example of personalization is to include the last name, first name, or full name in the messages. Instead of sending a message like "Dear customer", you can send a message like "Dear Mr./Ms. [Last Name]", which generates a closer connection.
Below, we show you a practical example of how to add parameters in a campaign template in a Flowbuilder flow.
What parameters can I use?
On the platform, you will find the Add Parameter icon, which displays a menu where you can view the parameters grouped according to various categories:
System Fields: Includes basic customer information, such as:Full NameNameLastNamePhone numberEmail addressCompany NameCustomer Creation DateTags (categorizations that can be used to segment customers)
Full Name
Name
Last Name
Phone number
Email address
Company Name
Customer Creation Date
Tags (categorizations that can be used to segment customers)
Information Fields: These are all the fields that the user creates and customizes according to the needs of their business. This can include specific details such as customer interests, location, brand, model, etc.
Integration Properties: This category is displayed when you have at least one Atom integration connected (HubSpot, Salesforce, etc.) and information fields mapped.
Conversation Properties: Information automatically collected by Atom related to the customer's conversation. Among them:Conversation LinkLast Conversation SummaryChannelFirst MessageLast Management Start DateAttention GroupLast Management ClosureLast Management HistoryLast Typification.
Conversation Link
Last Conversation Summary
Channel
First Message
Last Management Start Date
Attention Group
Last Management Closure
Last Management History
Last Typification.
Agent Information: Includes data of the agent who is attending the conversation with the customer, such as:Agent NameAgent Email
Agent Name
Agent Email
Facebook - Click to WhatsApp: If you have active campaigns on Facebook, this category allows you to use parameters related to Facebook ads, such as:Ad TitleAd DescriptionOrigin TypeAd TypeAd IDCTWA Click IDURL to AdImage URL
Ad Title
Ad Description
Origin Type
Ad Type
Ad ID
CTWA Click ID
URL to Ad
Image URL