Why doesn't my template with a link button appear in my campaign flow?
In this article, we will explain which templates you can use in your flows and why link button templates are not recommended.
Why can't templates with a link button be used in my campaign flows?
Link button templates are a tool commonly used in digital marketing to direct users to external pages, such as online stores, contact forms, or specific websites.
These templates present the user with a button that, when clicked, automatically redirects them to an associated URL. While this approach can be effective in many marketing contexts, it is not suitable for inclusion in campaign flows for a fundamental reason: campaign flows depend on the interaction and tracking of user responses.
Why aren't they ideal for campaign flows 🤔?
When a user interacts with a campaign flow, they are expected to follow a series of predefined steps, which involves answering questions, selecting options, and advancing through the flow's branches. This means that the flow is designed to receive and process user responses in real time, which allows adapting the user experience according to their actions and preferences.
Link button templates interrupt this flow of interaction by redirecting the user to an external page. This creates a disconnection in the communication between the flow and the user, as the flow can no longer track the user's response or continue guiding them through the flow's branches. Instead of following the structured branches of the flow, the user abandons the flow by clicking on the link button, which results in a fragmented and less effective experience to achieve the campaign objectives, thus losing its continuity and traceability.
So... What options do I have available to use as templates in my campaign flows?
To maintain the coherence and effectiveness of a campaign flow, it is crucial to use tools that allow continuous and bidirectional interaction between the user and the flow. In this sense, templates with quick reply buttons are a more suitable alternative, as they allow the user to select predefined options without leaving the flow, which facilitates tracking and personalization of the user experience.
Another option would be simple templates without buttons, which can also provide the necessary information and invite the user to interact with us again.
In summary, link button templates cannot be used in campaign flows because they interrupt the structured interaction between the user and the flow, preventing the tracking of user responses and compromising the effectiveness of the campaign. Instead, it is recommended to use templates that allow continuous and bidirectional interaction, such as templates with quick reply buttons, or simple ones without buttons to ensure a coherent and effective experience for users.
How to create WhatsApp templates in Atom?