In this article we tell you what Flowbuilder is, how it works and what are its main benefits to optimize communication and automate processes in your business.
With Flowbuilder, you can design flows for campaigns aimed at re-contacting customers, proactively sending news about your products or building AI Agents that will receive orders, automate tasks and optimize processes. All this powered by Artificial Intelligence!
🚀 Flowbuilder Benefits
Flowbuilder offers a series of advantages that allow companies to improve their efficiency and scalability:
Task automation: Reduces operational burden and streamlines internal processes.
24/7 customer support: Allows you to interact with customers at any time without interruptions.
Data recovery: Stores and analyzes interactions to improve decision-making.
Advanced lead segmentation: Personalizes communication based on interests and previous behaviors.
Message reactivation: Resumes conversations with customers based on their activity and interest.
📍 Where do I find it?
Depending on what you want to achieve, you can access Flowbuilder from two different routes on the platform:
For Campaigns (Outbound): Go to the left sidebar menu > Campaigns > Create and there you can choose the desired option to start building your proactive flow.
To create an AI Agent (Inbound): Go to the left sidebar menu > Settings > Platform > Bots > Create Bot and there you can choose the option to build your AI Agent flow for incoming responses.
🧩 Flowbuilder Composition
Flowbuilder has a visual and intuitive canvas that allows you to build flows tailored to your needs. Its main elements are divided into:
Components: They are the basic building blocks (messages, questions, conditions, etc.) that you use to structure and design the conversation path.
Buttons and controls: They are the interface tools that allow you to manage the overall flow, including options to duplicate, simulate, test and delete components.
📚 Keep learning!
We invite you to explore our articles in the Knowledge Base to deepen your understanding of each tool and get the most out of this innovative solution.
🔗 Related article: Meet Flowbuilder: First steps and main actions